Legal
Privacy Policy
Last updated 4 November 2026
CollegeAlpha is an independent educational technology and engineering admissions counselling platform owned and operated by VIVAAN GUPTA, a sole proprietor based in India. This policy explains how we collect, use, store, share, retain and protect personal information when you use our website, applications, student dashboards, counselling programmes and other services. Effective 4 November 2026.
1. Introduction
CollegeAlpha (“CollegeAlpha”, “we”, “our”, or “us”) is owned and operated by VIVAAN GUPTA, a sole proprietor based in India. Our registered business address is Rampur, Kudra, Kaimur, Bihar – 821108, India.
We provide students, parents, and educational aspirants with college information, examination resources, admission prediction tools, personalised counselling services, digital educational resources, and related assistance.
We recognise the importance of protecting the personal information of students and their families. Our practices are intended to comply with applicable Indian data-protection laws, including the Information Technology Act, 2000, applicable rules, and the Digital Personal Data Protection Act, 2023 and associated rules as their provisions become effective.
By accessing our platform, users acknowledge that this Privacy Policy has been made available to them. Where consent is legally required, we will request it through an appropriate consent process.
2. Information We Collect
CollegeAlpha may collect personal, academic, technical, and transactional information necessary to operate its services.
2.1 Personal and Contact Information
- Full name.
- Email address.
- Mobile or WhatsApp number.
- State, city, and residential location.
- Date of birth or age, where necessary.
- Parent or guardian contact details, where applicable.
- Account registration details.
- User preferences.
2.2 Academic and Examination Information
To provide personalised counselling and prediction services, we may collect:
- Class 10 and Class 12 academic information.
- Examination scores, marks, percentiles, and ranks.
- JEE Main and JEE Advanced examination information.
- State entrance examination information.
- Category and category rank.
- Gender.
- Home state and domicile details.
- Admission quota and eligibility information.
- College and branch preferences.
- Counselling registration and allotment details.
- Academic certificates, scorecards, and other documents submitted by students.
Some documents may contain sensitive identity or reservation-related information. We seek to collect only information reasonably necessary for the relevant counselling purpose.
Users should not share passwords, OTPs, UPI PINs, banking passwords, or unnecessary identity numbers through general support or chat channels.
2.3 Account and Dashboard Information
When users register for CollegeAlpha services, we may collect:
- Account identification information.
- Authentication and login details.
- Saved college preferences.
- Predictor inputs and results.
- Shortlisted colleges and branches.
- Personalised recommendations.
- Dashboard activity.
- Customer support history.
- User feedback and submitted queries.
2.4 Payment and Transaction Information
When a user purchases a paid service, we may collect or receive:
- Customer name and contact details.
- Purchased counselling package.
- Payment amount and applicable taxes.
- Payment status.
- Payment transaction or reference ID.
- Invoice and receipt details.
- Refund and billing information.
Payments may be processed through authorised payment gateway providers, including Razorpay where enabled. Payment service providers may independently collect payment-related information in accordance with their own privacy policies and applicable laws.
CollegeAlpha does not require students to disclose banking passwords, card security codes, or UPI PINs to its support staff.
2.5 Technical and Usage Information
When users access our website or applications, certain technical information may be processed, including:
- IP address.
- Browser and device type.
- Operating system.
- Session information.
- Pages and features accessed.
- Approximate location derived from technical information.
- Error logs.
- Performance information.
- Cookies and analytics identifiers, where enabled.
This information helps us improve platform performance, security, accessibility, and functionality.
2.6 Communication Information
We may process information shared through:
- WhatsApp conversations.
- Emails.
- Telephone support.
- Online meetings.
- Student support chats.
- Counselling forms.
- Feedback and grievance submissions.
Call or meeting recordings, where enabled, will be made with appropriate notice and any consent required by law.
3. How We Collect Information
We may collect information:
- Directly when users register or submit forms.
- When users purchase counselling packages.
- When users enter details into prediction tools.
- When students submit academic documents.
- Through communications with our counsellors and support team.
- Through authorised third-party service integrations.
- Automatically through permitted website and application technologies.
Users may browse publicly available educational information without necessarily providing personal information.
4. How We Use Personal Information
CollegeAlpha processes information for the following purposes.
4.1 Educational Information and Tools
To provide:
- College and university information.
- Admission and eligibility guidance.
- College comparison features.
- JEE Main and JEE Advanced predictors.
- State entrance examination predictors.
- College and branch recommendations.
- Counselling-related educational resources.
4.2 Personalised Counselling
To:
- Analyse student ranks, categories, and preferences.
- Prepare personalised college recommendations.
- Generate choice-filling PDFs.
- Provide admission eligibility guidance.
- Assist with counselling procedures.
- Provide documentation support.
- Communicate relevant admission updates.
4.3 Account Management
To:
- Create and manage user accounts.
- Authenticate users.
- Maintain student dashboards.
- Save user preferences and permitted results.
- Provide purchased features.
- Respond to support requests.
4.4 Payments and Billing
To:
- Process payments.
- Verify transactions.
- Issue invoices.
- Calculate applicable taxes.
- Process eligible refunds.
- Maintain financial records.
- Prevent payment-related fraud.
4.5 Service Communications
To send information relating to:
- Payment confirmation.
- Counselling onboarding.
- Scheduled meetings.
- Purchased service updates.
- Account notifications.
- Student support requests.
- Relevant counselling announcements.
4.6 Marketing Communications
Where permitted by law and supported by the appropriate consent, we may send information about CollegeAlpha services, educational products, programmes, or promotional offers.
Users may opt out of optional marketing communications.
Withdrawal from marketing communications will not prevent necessary transaction or service-related messages.
4.7 Platform Improvement and Security
To:
- Improve website and application performance.
- Identify technical errors.
- Monitor and prevent misuse.
- Protect accounts.
- Improve educational features.
- Analyse aggregated platform usage.
- Maintain platform stability and security.
5. Consent and Lawful Processing
Where consent is required under applicable law, CollegeAlpha will provide appropriate notice explaining the personal data involved and the purpose of processing before requesting consent.
Consent for optional promotional communications will be handled separately where required.
Users may withdraw applicable consent by contacting [email protected].
Withdrawal may affect access to services that cannot reasonably be provided without the relevant information. Certain information may continue to be retained where required or permitted by law.
6. Privacy of Children and Minor Students
CollegeAlpha recognises that engineering entrance examination aspirants may be below 18 years of age.
Where required by applicable law, verifiable consent from a parent or lawful guardian will be obtained before processing a child’s personal information.
Parents and guardians may contact us regarding the personal information of minors under their responsibility.
CollegeAlpha will not knowingly engage in prohibited behavioural monitoring, tracking, or targeted advertising directed at children.
Students below 18 years of age should involve their parent or lawful guardian when purchasing counselling services or submitting personal documents where necessary.
7. Prediction Tools and AI-Based Services
CollegeAlpha provides educational prediction and recommendation tools, which may include:
- JEE Main Marks vs Percentile Predictor.
- JEE Main Rank Predictor.
- JEE Advanced Rank Predictor.
- College Predictor.
- Category Rank Estimator.
- Other educational recommendation systems.
These tools may use historical admission data, statistical models, algorithms, or AI-assisted technologies. Academic information entered by users may be processed to generate requested results.
Where results are saved to an account, the relevant information may remain associated with that account according to our retention practices.
If external AI service providers are used, relevant information may be transmitted to them for the requested functionality, subject to applicable safeguards. Users should avoid submitting unnecessary confidential information through general-purpose AI chat tools.
Predictor and AI outputs are estimates or guidance, not official admission decisions.
8. Sharing Information with Third Parties
CollegeAlpha may share relevant information with service providers where necessary for legitimate platform operations. These may include:
- Cloud hosting and infrastructure providers.
- Database and security service providers.
- Payment gateways, including Razorpay where enabled.
- Email and messaging service providers.
- WhatsApp communication service providers.
- Video meeting platforms.
- Authorised counselling and support personnel.
- Analytics providers, where enabled.
- AI technology providers, where enabled.
- Professional advisers and legal authorities where required.
We seek to restrict information shared with such parties to what is reasonably necessary. We do not authorise service providers to use students’ personal information for unrelated independent marketing.
CollegeAlpha does not sell student personal information to data brokers. Information may be disclosed when required by applicable law or valid legal processes.
9. WhatsApp, Email, and Communication Platforms
CollegeAlpha may communicate with registered users through WhatsApp, email, telephone, and online meetings. Some counselling packages may include access to WhatsApp support groups.
Users should understand that:
- Information posted in a group may be visible to other group participants.
- Group participants may be able to see the phone numbers or profile details of other participants.
- Students should not publicly share confidential academic documents or personal identification details.
- Third-party communication providers operate under their own privacy policies.
For private document verification or other confidential matters, students should use designated private communication channels.
10. Cookies and Tracking Technologies
CollegeAlpha may use cookies and related technologies for:
- Login and session management.
- Maintaining user preferences.
- Website performance.
- Security monitoring.
- Error detection.
- Usage analytics.
- Marketing measurement, where enabled and permitted.
Essential cookies may be required for the website to operate. Where applicable, users will be offered appropriate choices concerning non-essential tracking technologies.
Users may also manage certain cookies through browser settings. Disabling necessary cookies may affect website functionality.
11. Data Security
CollegeAlpha aims to maintain reasonable technical and organisational measures to protect personal information. Such measures may include:
- Secure HTTPS communication.
- Access controls and authentication.
- Restricted database and administrative access.
- Appropriate security monitoring.
- Software updates.
- Backup and recovery measures.
- Vulnerability management.
- Secure third-party integrations.
Access to personal information should be limited to authorised personnel who require it for legitimate business purposes.
Although reasonable precautions are taken, no internet-connected system can be guaranteed to be completely secure. Users should protect their account credentials and notify CollegeAlpha of suspicious account activity.
Data breaches will be handled and notified in accordance with applicable legal requirements.
12. Data Retention and Deletion
CollegeAlpha retains personal information only for as long as reasonably necessary for legitimate purposes, including:
- Providing counselling services.
- Maintaining user accounts.
- Delivering purchased resources.
- Customer support.
- Billing and taxation requirements.
- Security and fraud prevention.
- Dispute resolution.
- Legal compliance.
Retention periods may vary depending on the type of information. When information is no longer necessary and no lawful retention requirement applies, appropriate deletion or anonymisation measures will be taken.
Users may request deletion of eligible personal information by emailing [email protected]. Certain transaction, financial, or legal records may need to be retained for applicable statutory periods.
13. User Privacy Rights
Subject to applicable law, users may request:
- Information about their personal data being processed.
- Correction of inaccurate personal information.
- Updating incomplete or outdated information.
- Erasure of eligible personal information.
- Withdrawal of applicable consent.
- Assistance concerning privacy grievances.
- Other rights available under applicable Indian law.
Where relevant legal provisions are in force, users may also exercise nomination and statutory complaint rights.
Requests may be submitted to [email protected]. Reasonable identity verification may be required before fulfilling a request.
14. International Data Processing
Some technology, communication, payment, or AI service providers may operate systems outside India. Where relevant, personal information may be processed through such systems, subject to applicable Indian laws, restrictions, and safeguards.
CollegeAlpha will seek to comply with applicable requirements relating to cross-border processing of personal data.
15. External Websites and Third-Party Links
CollegeAlpha may provide links to:
- Government examination portals.
- Official counselling authorities.
- Colleges and universities.
- Educational resources.
- External service providers.
These websites operate independently and may have different privacy practices. CollegeAlpha does not control their independent data-processing activities. Users should review the privacy policies of external platforms before submitting information.
16. Student Feedback and Testimonials
CollegeAlpha may invite users to provide feedback or testimonials regarding their experiences.
Identifiable testimonials, photographs, student results, or personal success stories will be published only with appropriate permission. Users may contact us to request removal of publicly displayed testimonials containing their identifiable personal information, subject to applicable limitations.
17. Changes to This Privacy Policy
We may update this Privacy Policy to reflect:
- Legal or regulatory changes.
- Changes to our services.
- Introduction of new features.
- Updates to data-processing practices.
- Security improvements.
Revisions will be published on our website with an updated date. Where required, additional notice or consent will be obtained for materially different processing activities.
18. Privacy Complaints and Grievance Redressal
Users may raise privacy-related concerns, complaints, or requests through our designated contact channel.
- Business Name
- CollegeAlpha
- Proprietor
- VIVAAN GUPTA
- Contact Person
- Vivaan Gupta
- [email protected]
- Phone
- +91 8986090651
- Registered Address
- Rampur, Kudra, Kaimur, Bihar – 821108, India
- Website
- https://www.collegealpha.in/
We aim to acknowledge and address privacy-related requests and complaints in accordance with applicable legal requirements.
19. Contact Us
For any questions regarding this Privacy Policy, personal-data processing, account deletion, consent withdrawal, or privacy concerns, please contact:
CollegeAlpha
Owned and Operated by: VIVAAN GUPTA
Registered Address: Rampur, Kudra, Kaimur, Bihar – 821108, India
Email: [email protected]
Contact Number: +91 8986090651
Website: https://www.collegealpha.in/
CollegeAlpha is committed to protecting student information and promoting responsible, secure, and transparent use of educational technology.